If you wish to get ahead in your career in 2021, adopting a growth approach should be at the top of your priority list. Major trends like urbanization and mobility, advancing technologies, and globalization are all shifting the workplace scenario, and these changes are being accelerated by the COVID-19 pandemic. The question that arises is, as a student, what can you do to prosper in this changing world of work? Experts foresee soft skills like active listening and collaboration becoming more valuable and those with expertise in interpersonal skills are likely to be in demand in transforming workplaces. Therefore, if you want to future-proof your career, you should consider investing in soft skills training and build your interpersonal skills. The good news is that a lot of these soft skills are taught and can be honed. Institutes offering post graduate diploma courses in India or post graduate diploma in business management are designed to develop not just the soft skills but also the technical skills of students essential to accelerate career progression. Here are soft skills professionals, including students, pursuing specialized courses like post graduate diploma in management can improve and practice. 1. Cognitive Flexibility The ability to switch from one concept to the other or think about multiple concepts simultaneously can be termed cognitive flexibility. Rather than staying focused on the specialization, a lot of organizations have begun looking for candidates that have a vigorous skill set that enables them to approach problems with critical thinking from different points of view. The ones who can think logically and creatively at the same time will offer employers a competitive advantage, particularly with new kinds of roles that leverage both the right, as well as left sides of the brain. 2. Creativity and Innovation Creativity and innovation have played an important role in the development of the future of work. Students of focused programs like post graduate diploma courses in India are often taught and trained to think creatively, as it leads to innovation, and with new reports available to companies, those who manage to bring creativity to the table are likely to lead organizations to success in the near future. It has been observed that such individuals are most likely to identify new business, investment, or product and service opportunities. What’s important to note is that the future of work will demand unique ways of thinking from professionals because it will combine humans, machines, and other technologies. 3. Leadership While there’s evidence that suggests that leaders can be both born and made, there’s good news for those wanting to build their leadership skills. Leading a team, a company or even a country can be a complex and very demanding job. This is more so because there are multiple factors that contribute to human interaction and organizational dynamics. Hence, a person is typically not expected to born with all the attributes and traits that can make them an effective leader. Here’s where the role of the institutes offering post graduate diploma in business management comes into play. Through leadership training at business schools, professionals can become better at decision making, conflict resolution, improved communication, and enhanced employee engagement and motivation. 4. Service Orientation Customer service is what helps good companies stand apart from great ones. Being able to handle customers and clients in a friendly, professional, and empathy-driven manner offers brands and their employees a competitive advantage, especially since consumers increasingly seek unique experiences instead of products or services. The good thing is, the post graduate diploma courses in India are structured in a way that the managers of tomorrow get trained in these aspects because there really is no better substitute for authentic human interactions. Technology will undoubtedly play a large role in the future workplace. Honing the soft skills of tomorrow today will provide students and professionals with the opportunity to leverage the same skills that make them human.
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There has been a sudden uptake in the number of PGDM colleges offering experiential learning opportunities in their programs. Unfortunately, the classrooms aren’t always able to capture the intricacy of the professional business world and workplace in the same way experiential learning practices can. The vision of courses like post graduate diploma in management remains to deliver a transformational program that facilitates students to work for innovation and creativity based on an interdisciplinary curriculum that integrates management education, design thinking, and entrepreneurship.
The experiential immersions at PGDM colleges like VJIM, Hyderabad, have been designed for the students to attain a real-time exposure and deep understanding of humans and the overall corporate culture. Here’s how colleges offering post graduate diploma in management programs are exploring prominent experiential learning models. 1. Live Projects Most PGDM colleges offering the post graduate diploma courses focus extensively on empirical studies and live projects as experiential learning models to improve the students’ knowledge and business acumen and turn into managers of tomorrow. Through the live projects, the students are expected to solve an actual business problem along with a real-life case study faced by an organization under the mentorship of experts from academia and industry. 2. Learning From Leaders Guest speakers who hold topmost positions have become extremely important in the field of education, particularly at B-schools. These professionals give an exposure to the happenings of the corporate world and share unique perspectives as well as a 360-degree understanding of the triumphs and challenges that businesses face. Access through direct interaction with such eminent personalities enables great networking opportunities, too. 3. Specialized Action Programs To deliver a learning that’s highly impactful and facilitates a complete transformation in a student’s approach, top-ranking B-schools have been emphasizing on solution-driven mindset and action-oriented training. In situations where classroom teaching is felt inadequate, such programs are proving to be effective in modern education. The knowledge achieved through experiential learning is helping more and more aspirants develop leadership, decision-making, and critical thinking skills, which they are being able to apply at appropriate junctures of their career. MBA in Marketing has consistently been ranked as one of the top specializations for management aspirants. Students can draw anywhere up to Rs. 20 LPA with placements with top names like Cognizant, KPMG, TCS, Sony etc. From TV to Twitter, with media broadening its horizons, the need for marketing professionals is greater than ever. And a specialization with your Post Graduate Diploma in Management is the key to launch successful careers in the dynamic industry.
Marketing Management graduates can stake a claim to exciting career profiles like Brand Manager, Marketing Manager, in Corporate Sales, Media Planning, Product Management and more. Industry 4.0 has been driven by technology and automation. It has given rise to new age career opportunities in Digital Marketing, Social Media Marketing, Marketing Analytics and Integrated Marketing communications. But with growing demand and scope there is bound to be increased competition, and specialization gives you the edge. Top International B Schools have led the way by not only focusing on Marketing specialization but also emphasizing on micro specializations. In India, some of the Best MBA Colleges In Hyderabad and around the country have raised the game with electives that offer students insights and hands on training in these highly specialized fields. VJIM, Hyderabad considered one of the top B Schools in South India for example offers electives ranging from Digital Marketing to Strategic Marketing, Brand Management to Marketing Research and more. As a management aspirant aiming for high profile careers in Marketing, you can choose the electives based on your specific interests. Being actively involved in initiatives of student bodies like Marketing Club at VJIM, Hyderabad will offer you hands on training and platforms to put your learning into practice. It’s also a smart strategy to choose your internships to align with your interests. If you are keen on a career in digital marketing, pick from varied internship options in the field today. It will be the stepping stone for top-tier jobs in Marketing. What Is Design Thinking? Well, In Tim Brown’s Words- “Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.”
If there is anything this year has made us realize it is that we are increasingly faced with unique problems. The unprecedented events of the year have posed novel challenges to businesses all over the world. And they demand innovative solutions. Design Thinking focuses on creating unique solutions to complex problems – no matter how big or small. Hence design thinking approach is imperative for all Post Graduate Diploma in Management programs. According to the Design Management Institute, design thinking companies like Apple, Coca-Cola, and Walt Disney see 10-year returns yielding 219% that of the S & P 500 (stock market index for 500 large companies listed in the US). Adobe reports that 50% design-led companies report more loyal customers. The approach is being adopted by organizations, big and small. And they are going to look for managers and leaders, who are familiar with design thinking. The Principles Of Design Thinking To put it simply, design thinking is about adding value to human experience and making it more enjoyable. It takes into account human needs and desires, technical and economic aspects while designing products or solutions that are productive, purposeful, as well as profitable. Isn’t that the proverbial pot of gold for all enterprises? Then, shouldn’t the approach be applied by Post Graduate Diploma Courses that aim so shape managers, who put design thinking into practice? Design Thinking Is In Every Area Of Business Design thinking is not limited only to designers. It’s not any one methodology either. Efficient design thinking strategies can enhance the workflow tremendously. They span over diverse areas of business including: · Leadership improvements. · Business operations. · Product design. · Service and experience to customers. · Change at the organizational level. Understanding Design Thinking Process For Future Managers Today’s managers often work on collaborative projects with teams around the world. Each one of them has a role to play in the success of the product development; right from understanding customers’ need to execution and marketing. Top Post Graduate Diploma in Management programs not only acquaint its students with various aspects of design thinking process but also offer them exposure to take “thinking into doing” The Foundation Of Design Thinking Process Is Built On: · Understanding human problems and being empathetic to people’s needs while creating solutions. · Coming up with ideas that will be tested, reviewed, modified, dropped, revived in the future. · Experimenting with these ideas to come up with prototypes that will lead to more satisfying products quickly. · Rigorous testing while keeping the real world implications in mind. Reviewing the solutions to check if they work. · Through consistent experimentation, testing and reviewing, you arrive at the best solution for the problem. In India, VJIM, Hyderabad has applied design thinking approach to its cutting edge Post Graduate Diploma in Management (PGDM) with great success. In fact, earlier this year the Hyderabad based B-school hosted a business conclave to bring experts’ insights on design thinking to its students. Re-imagining the “Box”, was the theme of the conclave, and that not only sums up the concept of design thinking, but also the B School’s approach to management education. NEP 2020, which was launched on 29th July this year after cabinet approval, is touted to usher in transformational reforms in education system in India. After all, it replaces the last NEP policy of 1986, and was unveiled by none other than Prime Minister Narendra Modi on the mammoth stage. He asserted that new policy will bolster research and innovation in the country to make it self-reliant. Its impact will be felt right from schools to Post Graduate Diploma Courses in India.
We have more than 500 B Schools in the country that will need to rise to the challenges posed by the new policy and optimize the opportunities it presents. In a recent conference organized by Education Promotion Society of India, Dr Anil D. Sahasrabudhe, Chairman, AICTE stated that B Schools offering PG Courses in India will need to improve their programming quality. It means increased focus on research, curriculum, faculty, as well as exposure to students. This will lead to enhanced learning experiences and industry-relevant skills training for MBA students. But as Dr. Jitendra K. Das, Director, FORE School of Management commented at the conference, the proof of the pudding lies in the eating, and the key to the success of the policy depends on its implementation. Yet, in its nascent stages NEP can be looked at positively, with several transformative changes in store for management students.
At VJIM, Hyderabad we have consistently focused on interdisciplinary relationships. Our research cell has promoted projects that bring practical solutions to real life business problems. Our IT and Communication Lab, Centre for MSME, and state of the art Learning Resource Centre are the driving force for new technology solutions and innovations, which are the desired outcome of NEP 2020. |